There are a lot of things to worry about on Instagram and other social media platforms, on of those main concerns being real versus fake followers. Figuring out whether you're marketing to fake or real followers can be a big deal, as it's going to determine whether your efforts are in vain (or not). In some cases, boosting your follower count with some fakes is a great idea; but we'll get into that a bit further down in this piece. First off, let's talk about the main difference between a real and fake follower – this information could help you spit fakes from a mile away.
Real vs. Fakes
In order to point out the difference, just using social media platforms (like Instagram) will expose you to the wonderful world of fake followers. Real people are going to be much more appreciative than fake accounts, as most of them are just looking to do some marketing of their own. There are a few telltale signs in regards to a fake follower, and they are pretty obvious. Once you've been taught to search them out, there's pretty much no way for you to get them mixed up!
– If the profile you're looking at doesn't sport any pictures, or simply has pictures with obvious links on them, odds are they're a marketing account (and thus, a fake follower). These fake accounts don't have profiles that are filled out, and when they are filled out, it's usually with random words (or something that has to do with a hot woman looking for a date). Don't get suckered in and start to think that these are legitimate followers!
– Most fake accounts are going to have little to no following at all, as they aren't really a part of the Instagram community. If you want to make the most out of your Instagram efforts, you'll need to decipher which accounts you should be caring about.
– If the follower you're holding in question never interacts with posts, and sports a silly username (like "HotGirlToledo98881"), odds are it's spam. There are a lot of "ghost followers" out there that don't interact with your posts, which is another problem altogether; having a high follower count and low post interaction levels can be a tough issue to handle.
How Can Fakes Be Good?
The phrase "fake it until you make it" holds suit here, as a lot of the time, social media endeavours are a numbers game. The more people looking at (and interacting) with your social media posts, the better! There are plenty of analytic tools out there that will give you an idea as to how many people are engaging with your posts, as well as who those people happen to be – but with fakes, you don't need to worry about that. Fakes are pretty much what you use when you're first starting out and trying to build your social media reputation!
Fakes can make people believe that you're already a popular brand, and hop on the bandwagon as a result. As awful as it may sound, a lot of people just want to go with the flock – that's why the word "sheeple" is thrown around so loosely these days. If you can hop on the popular train, I would suggest you do it immediately.
There you have it! There's a big difference between both real and fake Instagram accounts and followers, and now you understand why it's so important to identify them. Without knowing just how many fake followers you have, there's no way to pace your growth. You won't know how much you've improved and grown since starting the account, as fakes don't apply for any statistics. You want real people that are going to spend real money, because that's how businesses stay alive!
Plenty of individuals earn a living through social media platforms, and that isn't even limited to Instagram. When there's people sharing information and opinions, there's an opportunity for some money to be made. Not even a little bit as well, as there are wealthy individuals all over the world that dedicate their time to social media marketing. You can be the financial free bird that you've always wanted to be with these platforms!
Now that you understand why you would use fake followers, as well as how to identify them, you can go out there and dominate the social media game. You'll still need awesome content though, which is a story for another day.