Bots are a common denominator in modern marketing, because they make the process much easier. Whenever you can automate the marketing process, you're going to realize that there is a lot more money to be made - which is why the largest companies around have taken it upon themselves to implement new software. Bots can do an abundance of different things, all the way from managing your social media profiles to automatically gathering data. Regardless of what you use a bot for, just know that it's going to be an experience that you grow very fond of.
These days, online companies and businesses are booming. You don't even need to meet anybody face-to-face and you can still turn a profit, which is fantastic (and the way things should be). When we have such a large amount of technology at our fingertips, does it not make sense to make use of it whenever possible? I'm going to talk about the different types of bots you could consider making use of, as well as why they're going to benefit you in the long run. If you're a mobile marketer, you're more than likely already quite familiar with bots.
Bots and Social Media
Instagram is the perfect platform to look at when it comes to the usage of bots, as there are plenty of accounts using bots on there right now. You may have an account yourself and have noticed that a few specific accounts keep liking your pictures and posting the same comments under them - that's a bot hard at work. They seek out related pictures and posts, engage with them and then rinse/repeat the process. By engaging with as many posts as possible, you'll be putting your name out there in the public eye.
Bots save you time and money by allowing you to automate this process, which is going to help your brand gain some exposure as well. The entire idea behind marketing is to keep your company in the eye of as many people as possible, and using bots with social media is one way to do it. You can grow your online following, all while marketing your retail products at the exact same time! Bots allows you to: